Overview
Key business metrics at a glance
Visitors
—
vs prev period
Page Views
—
vs prev period
Signups
—
vs prev period
MRR
—
Monthly recurring
Activation Rate
—
Signup → active
Churned
—
Total cancelled
User Growth & Acquisition
Traffic sources, signups, and activation funnel
Visitors & Page Views Daily
Channel Breakdown
Signups Over Time Daily
Signup-to-Activation Funnel
Visitors
—
100%
Signups
—
—
Activated
—
—
Signups by Channel
Top Pages By views
| Page | Views | Avg. Duration |
|---|---|---|
Engagement & Retention
Active users, feature usage, and cohort retention
DAU
—
WAU
—
MAU
—
Feature Usage Heatmap
Cohort Retention Weekly
Revenue & Monetization
MRR, conversion, churn, and plan distribution
Revenue Timeline Daily
Plan Distribution
Churn Reasons
New Subscriptions vs Churns
Product Health
Error rates, API performance, and uptime indicators
Error Rate
—
Avg Response
—
Total API Calls
—
Response Time Trend Avg ms/day
API Endpoints
| Endpoint | Calls | Avg | P95 | Errors |
|---|---|---|---|---|
Marketing & Outreach
Email campaigns and channel performance
Email Campaign Performance
| Campaign | Sent | Open rate | Click rate |
|---|---|---|---|
Traffic by Channel Over time